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Fenton Unveils Brand and Website

Fenton Community Celebrates Unveiling of New Brand & Website at Cultural Center - and You’re Invited!  

FENTON, MI - Fenton residents, merchants and officials have been hard at work for months developing their new brand - and now it’s time to celebrate.

The Fenton DDA invites the entire community to join them on Tuesday, January 25 at the Fenton Community & Cultural Center at 6:00pm to witness the unveiling of the new brand, its corresponding website and Fenton’s exciting year to come!

“The new year has so much in store for Fenton,” said Fenton DDA Chairman Craig Schmidt, “now that all the time, research and careful planning is done, we’re ready to roll out this new brand and really put it to work for us. We can’t wait to show it off."

In 2010, the Fenton DDA partnered with a community branding and marketing firm to develop a brand that would best showcase Fenton as the excellent place to live, work and play it is. The firm worked with key officials, merchants and residents to uncover the community’s brand. This brand, which includes a new logo, tagline, website and marketing plan, will be used to communicate all that Fenton has to offer to visitors, locals, potential business owners and more.

“This great brand is going to benefit Fenton in all sorts of ways,” Schmidt said. “From increasing attendance at community events, to bringing shoppers downtown, to explaining why Fenton is the best choice for families and relocating or expanding a business, we’re really going to see returns on this project.”

The Fenton Community Brand Celebration & Unveiling will be open to the public, will include refreshments and giveaways and will be an opportunity for the community to be introduced to the new brand. The program will showcase the new logo and website, explain how each will be used and discuss upcoming plans for Fenton.

Everyone is welcome, and attendees are asked to RSVP to nburg@newmoonvisions.net or 734-474-4999 by January 20 to be guaranteed a seat.

“There has always been so much to be proud of in Fenton,” said Schmidt. “We’re so excited that we now have a great new way to tell the world about it. We’re looking forward to seeing everyone there.”
Fenton Unveils Brand and Website
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