| | On The Cutting Edge | | |
Driven by a love of the craft and a desire to learn, Rashelle Winter
manages a successful team of stylists at Supercuts in Fenton Village
Marketplace. Supercuts is owned by the Regis Corporation. The unique
concept of Supercuts began with the idea that each of their stylists
would learn a creative styling technique that was easy to understand.
The technique was also easy to teach and help to eliminate common
mistakes. Every new stylist must attend a week long hair stylists'
academy before working with clients.
For store Manager
Rashelle Winter, working at Supercuts is more than just a job. “I love
doing hair! Not only do I get to make people feel better about
themselves, I also get to know my clients over the years, they become
like a second family to me.” Says Winter “I have the privilege to be
part of their lives, to share in the ups and downs and make a big
difference in their life.” She is constantly seeking out the latest
styles and techniques and trying them out on mannequins to perfect the
look before offering it to her clients. Rashelle confidently executes
all of the services offered at Supercuts. She also loves to teach others
as much as she enjoys discovering what is new in the industry. She has
been attending specialized training to perfect her own educating
technique and is excited for the opportunity to teach others. “I love
learning and am a strong believer in the idea that you can never stop
learning. Even someone who has been in the industry from 50 years can
benefit from taking classes often. I love helping others grasp our
concepts, so I am always putting in extra time to help my employees be
as successful as possible in the field.” She often steps in when the
Artistic Director is unavailable. Rashelle especially enjoys when a
stylist experiences an “a-ha” moment, when they suddenly realize a
concept. It is at that point when a stylist becomes confident in their
craft.
As Supercuts is part of a larger corporation,
they always try to locate near a successful anchor store. They chose the
Fenton Village Marketplace because it originally housed the Farmer Jack supermarket. Rashelle says they still have a steady clientele after Farmer
Jack was no longer part of the shopping center. She feels strongly that
efforts are being made to retain business in the Fenton Area. “We
continue to increase our client base and remain busy. We have a fabulous
staff which plays a significant part into retaining clients,” says
Winter. It’s important to Rashelle that their clients know that good
customer service is their top priority. “We welcome our guests when they
walk in the door and thank them for coming in when they are leaving. We
feel if someone is paying for a service they deserve top notch
service.” They want people to be happy with the incredible service and price
as well as the way they look.
In addition to wonderful
customer service, they also give back to the community it other ways.
“Although we are a corporate company, we still take part in activities
that help the community. We donate products and certificates to schools
and other organizations," says Winter. “Also our biggest event of the
year is our annual Clip for the Cure. Every September and October we
raise money through donations and product sales that go towards finding a
cure for breast cancer. We have one Saturday in October where 10% of
all hair cuts are also donated. I think people love the idea of knowing
that they are helping out a cause just by a simple activity like getting
a hair cut.”
In an effort to stay connected to their
loyal customers as well as interact with potentially new customers, they
take part in the local Silver Lining Rewards program. “Our current
clients definitely appreciate the program, especially large families and
clients who get multiple services per visit.” They also have a Facebook
page with specials that are for the Fenton location only. Rashelle
keeps the Facebook page updated as often as possible featuring reviews
on the Supercuts stylists. Customers can also sign up to receive emails
about specials. "We also match competitor coupons to the best of our
ability as long as they are not expired. All of our services are a la
carte instead of a set price. If you only need a hair cut, you’ll pay
less than the person who gets a wash, cut and style," according to
Rashelle. “We also do facial waxing and color, including permanent, demi
permanent, and highlights. Guests can also stop in for a basic wash and
style if they have an event, or for a more formal occasion they can get
an up do.” Supercuts also carries a complete line of hair products to
help you maintain your style between visits.
Supercuts Fenton Village Marketplace
15090 Silver Parkway
Fenton, MI 48430
(810) 714-6021
facebook.com/fentonsupercuts
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