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| | Fenton Unveils Brand and Website | | | Fenton Community Celebrates Unveiling of New Brand & Website at Cultural Center - and You’re Invited!
FENTON,
MI - Fenton residents, merchants and officials have been hard at work
for months developing their new brand - and now it’s time to celebrate.
The Fenton DDA invites the entire community to join them on Tuesday,
January 25 at the Fenton Community & Cultural Center at 6:00pm to
witness the unveiling of the new brand, its corresponding website and
Fenton’s exciting year to come!
“The new year has so much
in store for Fenton,” said Fenton DDA Chairman Craig Schmidt, “now that
all the time, research and careful planning is done, we’re ready to
roll out this new brand and really put it to work for us. We can’t wait
to show it off."
In 2010, the Fenton DDA partnered with a
community branding and marketing firm to develop a brand that would
best showcase Fenton as the excellent place to live, work and play it
is. The firm worked with key officials, merchants and residents to
uncover the community’s brand. This brand, which includes a new logo,
tagline, website and marketing plan, will be used to communicate all
that Fenton has to offer to visitors, locals, potential business owners
and more.
“This great brand is going to benefit Fenton in
all sorts of ways,” Schmidt said. “From increasing attendance at
community events, to bringing shoppers downtown, to explaining why
Fenton is the best choice for families and relocating or expanding a
business, we’re really going to see returns on this project.”
The
Fenton Community Brand Celebration & Unveiling will be open to the
public, will include refreshments and giveaways and will be an
opportunity for the community to be introduced to the new brand. The
program will showcase the new logo and website, explain how each will
be used and discuss upcoming plans for Fenton.
Everyone is welcome, and
attendees are asked to RSVP to nburg@newmoonvisions.net or 734-474-4999
by January 20 to be guaranteed a seat.
“There has always
been so much to be proud of in Fenton,” said Schmidt. “We’re so excited
that we now have a great new way to tell the world about it. We’re
looking forward to seeing everyone there.”
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